Business Advice

Finding The Best Self Employment Jobs

By Noah Zee

People are increasingly on the lookout for the best self employment jobs. There is a certain degree of temptation associated with the prospect of working for oneself. An individual can work on his or her own without the interference of any form of management. This person can hire employees at his or her own will and can dictate the terms of the working environment. Payment also goes directly to the individual without any fees taken from a larger company. But there are many self-employed job opportunities to choose from. A person needs to look through all options before deciding on a certain occupation. Here are some of the best options that are currently available.

Internet Jobs

The internet has revolutionized the way that people live and view the world. It is only logical that this medium has also altered the way that businesses are run. The best self employment jobs can be found all over the internet and online. Working online is a great way to start a business because there is very little overhead and work can be conducted at home. A person only requires a personal computer and very basic amenities such as a printer and a telephone. The internet is a great place to do business because the market is global. People from all over the world can look at a person's website in order to view the goods and services that they can offer. This is why the best self employment jobs are usually offered online.

Occupations in the Customer Service Industry

People who work for themselves are not necessarily recluses or introverts. Some of the best self employment jobs cater to those who love to be around people. There are many companies that provide products and services that their employees can sell. It is up to these employees to develop a business plan and to set up meetings with potential clients. This is one of the best self employment jobs for people who are extremely sociable. They meet with new people every day and the atmosphere during these meetings is usually casual and friendly. People with naturally bubbly and fun personalities usually find this type of work very fulfilling.

A person therefore does not have to be a slave to the office or workplace. He or she can look to the internet or to larger companies that allow their employees to work independently. The best self employment jobs are those that cater to the unique personality traits of the individuals who are pursuing them.

I highly recommend you to visit our self employment opportunities guide to learn more about the best self employment jobs available to opportunity seekers today.

Small Business Marketing Strategy - Website Structure

By Stephen P Tickner

Getting Rid Of The Brochure Mentality: Many business owners and entrepreneurs build a website without understanding the fundamental reasons for doing so. As such, they create what I call a 'brochure' website. You may have done this already.

Well don't be upset, it's a pretty natural thing to do. For some reason we decide to follow the lead of the majority, thinking if everybody is doing it, it must be the right thing to do... WRONG!

So, going against all conventional wisdom, why do we put up a website? What is the best way to use it?

The Fundamental Reason for Being

Why do you need or want a website? The answer is LEAD GENERATION. Lead generation will lead to small business sales! How is your web site structure important when it comes to lead generation and marketing for small business?

Landing Pages

Well, in order to generate leads you will need to make offers. Offers need to be tweakable. Therefore, you need to be able to update your content easily and quickly. More importantly though you must have a specific page for your offer. These pages are called 'Landing Pages'.

Let me explain...

Lets say you have a website where you are selling weight loss products. One of your supply companies is running a marketing campaign and you think you can make more sales while the campaign is running. Would you send your visitor to the home page of your website, hoping that they find the specific information about the sales campaign? That's not going to going to be a very effective marketing campaign!

Or would you send them directly to the promotion?

You'd send them directly to it and make the offer very clear, being very specific about that offer and nothing else.

No matter what you do online, you must be able to make clear offers to visitors in order to generate leads and sales for your small business. You do that by sending them to specific pages, which we call landing pages.

Hopefully, you will be able to edit these quickly and easily, so you can tweak your offers and get the best response possible.

Search Engines Want Content

They love to suck it up! The more content you have the better! There's a saying 'Content is King!'. Its true.

The more pages you have the better. The more often you add and update content the better.

Did you know that the way your pages are linked together is very important? Your internal page linking strategy is as important as your external links strategy. I can hear you thinking 'strategy, shhhhhmategy! this is getting technical, I don't want to know about this'. That's fair enough, it is technical. And while you can put a website up and link it together any way you please, if you want a good search engine ranking, it pays to have your site built by a professional who knows about this stuff.

By the way, what you call your pages and the physical directory or folder structure of your website is petty important too! So if you've got a site that has pages named page1.html, page5.html etc, you should start thinking about keywords for your page names! That's an important strategy too.

Your small business marketing strategy must start by getting rid of the brochure mentality. You must start thinking lead generation. Everything starts with lead generation!

Stephen Tickner

A techno geek with 17 years of professional programming experience who has finally seen the light (literally kidnapped from his damp darkened programming cubicle Matrix style) and is now a marketing wizard.

You can get seriously cool info on a FREE webinar

Small Business Marketing Strategy [http://www.trstechnology.com/portfolio/portfolio_details.aspx?projectId=242&aid=baca2f3a-b45e-4bbe-952c-291c52549860]